Google Panda New update 2.2 Coming Soon

This Year 2011, Google has launched a Google Panda Update earlier. Its purpose to deliver best quality content to end user’s. So now all company try to write unique content for their website which contains useful information for visitors and they satisfied with that information. This changes affect SEO-friendly content for SEO firm and company which distribute their content to search engine. Due to this Google panda update it affect 11.8 % of all queries related seo-friendly content, spammy content, law quality content and keyword spamming content etc.
This panda affect search engine optimization activity very carefully to decrease page rank for law quality content and copy content from other website etc. Now Google panda has update their algorithm to provide good quality wise content and unique useful content which contains research and in-depth analysis.
Upcoming new update panda 2.2 may be not affect all sites because major update done at February and frequently Google algorithm changes in April, it means that now all of the company constantly evaluating the results.
Google Says that: ”They will provide high quality as well as unique sites for Google users and 500 changes will make ranking Google algorithm every year. We have nothing more words to announce now at this time.”

Official: Google Panda Update 2.2 Is Live

                                                                                                             Google has given us confirmation that they have run an update to the Panda filter recently.
We have been expecting the Panda 2.2 update based on news coming out of the SMX Advanced conference. Matt Cutts told SMX attendees that Panda 2.2 has been approved, hasn’t been rolled out yet, but that should happen soon.
The update hit sometime late last week. I believe Google manually pushed out the Panda 2.2 update around June 16th.
As some of you know, I track the SEO discussion forums very closely and have two posts at the Search Engine Roundtable discussing Webmaster chatter around this update. The first was on June 16th where I referenced ongoing WebmasterWorldthreads and the second was on June 20th where I added in more Google Webmaster Help Threads.
Yesterday, I asked Google for confirmation that these discussions taking place were likely due to the Panda 2.2 release and Google gave us confirmation.
Some webmasters found themselves breaking out of the Panda filter and ranking better again, since being hit on Panda 1.0 on February 24th. Whereas others were hit for the first time, now suffering from the Panda filter.
As Google’s Cutts explained, 2.2 was to improve scraper detection and that these Panda updates are pushed out manually.
For more information on how Panda works, see Danny Sullivan’s Why Google Panda Is More A Ranking Factor Than Algorithm Update that went up here today on Search Engine Land. It also covers related Panda history and tips.

Google Panda Update 2.4: Panda Goes International, In Most Languages

                                                                             Google has just announced that their “Panda” rankings changes, first launched in the United States in late February and rolled out to English language indices internationally in April, have now launched internationally in all languagesother than Chinese, Japanese, and Korean.
Their post notes that for non-English indices, this change impacts 6-9% of queries (vs. the 12% the original US English launch). This launch also includes a few minor changes to the English version of Panda, but shouldn’t have a substantial impact.
In their post, they say:
For many months, we’ve been focused on trying to return high-quality sites to users. Earlier this year, we rolled out our “Panda” change for searches in English around the world. Today we’re continuing that effort by rolling out our algorithmic search improvements in different languages. Our scientific evaluation data show that this change improves our search quality across the board, and the response to Panda from users has been very positive.
I talked to Google about the change and they reiterated that searchers overwhelmingly have found the Panda-based changes to improve their search results and that those impacted should evaluate their sites objectively for quality and unique value.
This year, Google has focused on identifying sites with a large number of low quality pages as part of their overall goal of providing the best possible search experience. The Panda updates have been evolutions of algorithms that increasingly detect this and lower those sites in search rankings. I often describe it as somewhat like the Adwords quality score, which uses a number of factors to assign an overall score to a site. Since we’re talking about algorithms with many inputs, there’s no one thing that can cause a site to lose rankings due to Panda. Rather it’s an accumulation of factors.
Imagine you’re eating an ice cream sundae. The ice cream is delicious and creamy. It’s covered in the best hot fudge sauce you’ve ever eaten. The whipped cream is freshly made from scratch. On top is an OK-tasting cherry. How do you feel about the sundae overall? Pretty good? Excellent even?
Now, imagine another ice cream sundae. It’s made with that blech tasting cardboard-and-ice style ice cream. The hot fudge is missing entirely. And the whipped cream is that scary fake stuff from a can. The cherry, however, is quite good. How do you feel about this sundae?
The maker of the second sundae might ask why it is you’ve put down your spoon and are edging back to the sundae #1. But the cherry is better! He might say. A Rainier cherry from Washington state! How can you like the other sundae better when it has such a sub-par cherry? Mine has all of the same parts as that sundae! Well, except the hot fudge!
Google is taste-testing ice cream sundaes and offering searchers the ones that are the best holistically. I mean, they’re not literally eating ice cream. (Actually, they are, but not as part of this metaphor.) I’m just saying you can’t look for one specific thing to fix and you can’t compare one specific thing on your site to that same thing on another site. There are too many moving parts.
The History of Panda
This post covers all of the Panda updates leading up to this one. That post also recaps the articles we’ve published here with advice and impact. The last update was about three weeks ago and was fairly minor.
Advice If Your Site Has Lost Ranking
Panda seems to be focused primarily on unique value and user experience. I gave a long interview to Eric Enge about this not too long ago. If your site has lost search traffic due to Panda, take an objective look (or better yet, have someone else take an objective look) and ask:
How does the content quality compare to other pages on the web about the same topic? Is the page the most valuable and useful content about the topic?
Do multiple pages on the site answer the same problem/focus on the same basic task? It’s one thing to have separate pages on “best chocolate cake recipe” and “best pumpkin pie recipe” and quite another to have separate pages on “best chocolate cake recipe” and “ideal chocolate cake recipe”.
Is the content primarily syndicated or aggregated from other sources? If most of the content isn’t original, Google’s algorithms might give the site a lower “quality score” (in quotes because I totally made that up that way of looking at Panda — I’m not saying Google internally is using the concept of a quality score) to better ensure that the original version ranks.
If the content is unique, does it completely cover the topic in a credible, useful way or is it shallow and barely scratch the surface?
Does the user interface design and navigation make engagement easy or are things cluttered and make it difficult for visitors to find what they’re looking for?
Are the site design and goals user-focused or revenue-focused? It’s absolutely fine (and generally necessary if you’re running a business!) to ensure that your site makes money. But if the goals you keep in mind when designing the pages don’t take into account how well the visitor can get what they need (an answer to their question, ability to accomplish their task easily) and only are based on getting what you want from users (ad views or clicks, for instance), the user experience of your pages might not be ideal.
Since Panda is based on an overall ice cream sundae score, you likely won’t see rankings improvements right away once you make changes. Google periodically recalculates these scores (just like they periodically launch a new version of Panda with improved signals), so after you make changes, you’ ll have to wait for Google to recrawl the site so they can take note of the changes (you can check the cache dates of your indexed pages to see if Google has recrawled them) and then you’ ll have to wait for one of Google’s periodic scoring recalculations (which so far seem to coincide with Panda algorithm updates).
Some site owners who have made substantial changes based on the bullets above have seen positive results (I’ve worked with some of them and seen the analytics myself), but a recovery isn’t likely overnight.

Another Google Panda Update On October 14 ’2011, Reports Matt Cutts

Started very well for us and the rest of our blogger community. However, none of us were aware that we were going to get hit by another deadly Google Panda Update in the next 5-6 hours. And it came to us! It was none other than another minor update to Google’s deadly Panda which is famous for killing a series of websites ever since it was rolled out for the first time in February 2011.



It is not the first time GeekSyrup has been hit by a Panda Update. Earlier Panda Updates have actually been really good for us since they gave us appreciable traffic increase, for the simple reason that we have all unique and high quality content out here on GeekSyrup. However, this is the first time any Panda Update has degraded us adversely, and I am still un-aware of the reason, since we have been respecting Google’s webmaster guidelines in every aspect ever since GeekSyrup came online. That is not all, we have been ranking fairly good in search engines, thanks to the efforts of our SEO team.



As far as keywords are concerned, they have never been stable in the past 2-3 months, and I can see them moving a lot every-time. The best of our articles are still ranking on the first page in Google Search, however, the traffic drop we are experiencing on GeekSyrup takes us back to the traffic we used to have 15-20 days back. GeekSyrup has been experiencing a traffic loss of around 60% after recent Panda Update. I know it should not be much of a concern for us, since I am sure we will be getting over with the Panda Update in the coming week, and also, I will be making certain changes to the blog , taking into consideration the blog’s loading time, various scripts, and also strengthen the content quality for the next of our posts, to make sure Google does not target us in its next update.
There are constant discussions on Facebook and Twitter as well, regarding a ‘supposed’ Google Panda Update in the past 24-hours, however, we are now sure of it being none other than the deadly Google Panda. Google’s webmaster forums are overfilled with re-consideration requests and what not, however, if you keep writing quality and originality oriented content, you don’t really need to worry about Google Panda Updates, since they would actually prove good for you in a long time, if they are violent for you at the present!
We are welcoming suggestions, requests, and feedback on how we can fight-back Google’s recent Panda Update in a healthy manner. Feel free to add your experience and views via the comments section below, and we will start making changes accordingly!

How To Affect Your Panda Quality Score: 7 Ways To Do It via focusa2z

Ok. I’m frustrated with all of the hype and misinformation regarding the Panda Update to the Google algorithm. There are very few websites willing to come out and share their experiences, with the exception ofDaniWeb and a few others. Most have been fairly silent, which I can only assume is out of fear of repercussions. That’s lame.
So, I’m going to share my experience and lessons learned along the way.
I got Google slapped hard starting February 24. I remember tweeting about it a full day before anything was even announced. No one was talking about it yet. I sure noticed. Overnight, my highly traffic’d website lost 50% of search traffic and most longtail SERPS were suppressed to the 3rd page or worse.When I went to check revenue stats, they were cut by 60%. I’ve been on the web more than 14 years and I’ve never seen an update with this much impact.
The point of Panda was to get rid of content farms that have shallow content, gaming the search engines by covering niche topics poorly. Sites like Hubpages.com, Ezinearticles.com and eHow.com were all hit pretty hard, but those weren’t the only ones. Many online retailers and blogs were also hit.
I’m lucky to have awesome friends and deep connections in the online marketing circuit, but that still didn’t save me. I had to save myself. And if I would have listened to a few of my smarty pants friends sooner, I might have been able to dig myself out faster. But, that’s neither here nor there. All I want to do is help you understand the Panda Update on a intuitive level as well as a practical one.
Your site didn’t lose ranking because you have too many ads or because you have too many affiliate links. You didn’t lose traffic because you have a shitty site. You got buried because your overall quality score isn’t up to par with the Google. When you get Pandalized, even your Google Adsense earnings will go down. Certain ads will stop showing up and your CPM will get killed. At least, that was my experience.
Here are a seven tips you can apply to your marketing strategy to make sure you keep your site out of Panda. If you’re short on time, make sure you read the first two.
1.) As my friend @Olivia told me back in March, TAKE THE GARBAGE OUT. That means, old content needs to be deleted and 301′d. If the content is no longer accurate either get rid of it or noindex it. I know you are terrified to delete old blog posts, but they are bloating your quality score. I bet those pages aren’t getting much traffic anyway. You think they are… check your analytics. At first, your traffic will go down, but this will help you get out of Panda and will improve how Google views your site. Even if you haven’t been hit by Panda, think about a content archiving strategy that will remove old content from the search bots path.
2.) I spoke with Chris Sullivan at WeBuildPages.com, now Internet Marketing Ninjas. Chris helped me philosophically understand the Panda Update. You should look at your bounce rate, but a better way to think about Panda is pogosticking. Are people coming to your site or side door page and automatically popping back to the search results for the same term? In other words, did they find what they were looking for immediately? This has many implications, including making sure your messaging is tied to the section, page and anything above the fold. You need to grab visitors right away. And you need to steer them somewhere else — not back to the search results, as that’s a sure signal to Google that the visitors intent was not satisfied.
3.) Panda is hard to fix. Once you’re in the new sandbox of Panda, you really have to make site wide changes and to get out. Every site has a slightly different story as to why they got Pandalized. And according to some reports only 5% of websites have fully recovered from Panda since February 24. However, don’t think that means you’re doomed forever. You’re not. You just need to rethink your strategy and make sure you’re putting the user experience first. Is the content quality? Would you read it or pop back to search results? Is the content visually engaging? What do visitors first see?
4.) Duplicate content doesn’t do anything for anyone. Fix your title tags – make them all unique. And don’t repurpose content on 10 different sections of your site without adding additional content and value. Joining SEOMoz and getting my site indexed helped me see some big problem areas of duplicate content and title tags. If you have a large site, a SEOMoz Pro account is invaluable.
5.) Build cool shit and develop a brand that people can attach to or you’re out. The search results of the future will be socially decided, so start rethinking your strategy if it revolves around SEO and/or arbitrage or scraping. Think of your website as a community — as people really must feel a bond with your brand as that’ s another signal to Google – how many times do people search for your website by name? Do people want to come back? Do they remember you?
6.) The Panda update or as @DannySullivan called it, the Farmer update is an on/off switch. If you have been hit by the Panda, your longtail search engine positions will be virtually eliminated and link building won’t do any good until you’re out from under the Panda. Once you’re out, positions will return to normal. And this can happen when the update is run again (see #7).
7.) The Panda update only seems to run every 4-6 weeks, meaning until the update is run again, your website will not be rescored or have the potential to recover. The update will run your site through a quality check of some sort and if you’ve recovered, you’ll know at the onset of the updates. Since February 2011, there have been 5 updates and we’re now at Panda 2.5.

Broad Complaints from Web Publishers After Google Releases Panda 2.5.2 Minor Update

From the article intro: Yesterday we reported that Google rolled out a "minor" update to the Google Panda algorithm, which we labelled Panda 2.5.2.
The thing is, the level of complaints and forum posts, as well as comments on my post, is at a level that seems to be more than "minor" by our standards.
There are literally hundreds of complaints, complaints maybe at levels closer to a full major update to the Panda algorithm, as opposed to what we saw back on October 9th.
Here are some of the many threads I've seen with complaints at the Google Webmaster Help Forums, HighRankings Forums and WebmasterWorld.

Is Writing Quality a Google Panda Algorithm Factor? | SEOptimise

From the article intro: "I had a thought earlier today, funnily enough whist interviewing copywriters, which led me to think: how important is the quality of writing as a ranking factor following the Panda update?
Obviously the Panda update has had a negative impact to websites which have low-quality content – but, from the other way around, how has this impacted high-quality content?
Forgetting completely about links for now and assuming all things are equal, does higher quality written content now have more of a positive impact to search rankings?
Well I thought I’d do a few tests with Google’s reading level search filter to compare the differences between how content ranks which is either basic, intermediate or advanced."

The Basic Recipe for Recovering from the Google’s Panda Algorithm

The Basic Recipe for Recovering from the Google’s Panda Algorithm



Adam Heitzman brings together what has been identified has being the key remedy actions to take if your web site has been hit by the Google Panda.
"For those of you who are unaware, the Google Panda update reportedly affected the rankings of almost 12% of all search results — more than any other update before.
Since then, Google has rolled out several other updates to Panda, dramatically changing how thousands of websites are ranked.
Those that were considered to be high-quality sites saw their rankings improve, while those of supposed low-quality essentially vanished from ranking at the top.
So now, the obvious question is this: How can we make websites that are seen as high-quality in the eyes of Google Panda?"

66% Says Google's Panda Minor Update Was Very Significant but now it is difficult to all

On Tuesday I reported how the Google Panda 2.5.2tweak was more than just a "minor" update.
There were just too many complaints in the forums for it to appear to be really that "minor."
So I decided to run a poll, where we have well over 400 responses. The responses were overwhelming against the notion that this was a minor update or tweak to the Panda algorithm. Almost 80% of those who responded said this was a "somewhat significant" or "very significant" update. Under 15% said this update was not significant, which is very low.
I am a bit surprised by these numbers. I was hoping what I saw in the forums was just a loud minority but it seems like a lot of people would classify this minor update as more major and more hurtful than maybe Google would have considered?
For more on Panda, see our Google Panda category.
Forum discussion continued at Google Webmaster Help Forums, HighRankings Forumsand WebmasterWorld.

Google  Panda Update: Popular Sites Negatively Impacted by search engine 

ChaCha.com

 

HubPages.com

  

AssociatedContent.com

 

Suite101.com

  

WiseGeek.com

  

BlurtIt.com

  

WrongDiagnosis.com (changed to RightDiagnosis.com and BetterMedicine.com)

 

Local.com

  

ArticlesBase.com

  

WorthPoint.com

  

Recovering From Google Panda Algorithm_focusa2z

In an effort to enhance user experience in terms of relevancy in search results, Google modified its search algorithm. The Google Panda Algorithm included scrutinizing the websites for content. The quality of content is of utmost importance. It turned out to be a good move because users got improved search results. However, there were many websites that lost rankings. Some especially aggravated web site owners were the ones who were mislabeled as low quality and spam. Search Engine optimization experts have examined these websites and have come up with some common points which must be taken care of while optimizing your website for search engines.

Creating Websites Optimized for Google’s Panda Algorithm

Whether you’re in the process of building a new website or redesigning an existing site, it’s vital to build it with search engine optimization (SEO) in mind.
The king of search engines, as everyone knows, is Google, making up over 65.3% of all search traffic (in October 2011).
Google’s goal is simple: to give their users the most relevant, high-quality search engine results as accurately and quickly as possible. So in early-2011 Google introduced an update to their search engine algorithm, dubbed Panda, as part of the company’s continual pursuit of that goal.
For those of you who are unaware, the Google Panda update reportedly affected the rankings of almost 12% of all search results — more than any other update before.
Since then, Google has rolled out several other updates to Panda, dramatically changing how thousands of websites are ranked.
Those that were considered to be high-quality sites saw their rankings improve, while those of supposed low-quality essentially vanished from ranking at the top.
So now, the obvious question is this: How can we make websites that are seen as high-quality in the eyes of Google Panda?
Read the following tips to make sure your site is optimized for Google Panda.
Design for Engagement and User Experience
To put it simply, Googlebot is starting to view websites more and more like humans. Thus the design of a site is going to start playing a much larger role in how it’s ranked more than ever before.



The Panda update is looking closer at several metrics to see how engaging and user-friendly a web page is. Some metrics that help quantify engagement and user experience quality are:
Amount of time spent on the website
Bounce rate
Number of web pages per visit
Page response times
Conversion rates
These metrics give you a clue as to how good a website is in keeping visitors engaged. For example, a website with a high number of web pages per visit could mean that the visitor thinks the website is interesting and engaging.
Well-designed sites are typically more visually pleasing, easier to understand and often fare well in the metrics mentioned above than those with poor designs.
Thus, your goal is to craft a website with a great user experience that captivates your audience. In addition, make sure that the website is optimized for speed, as this also affects the user experience and the site’s usability. Remember that usability and SEO go hand in hand.
For tips on improving engagement and the user experience, read the following articles:
Simple Strategies for Engaging Your Visitors
Creating a Timeless User Experience
Increase Your User Activity with Points, Badges and Status
How Cognitive Biases Shape User Experience
10 Usability Tips Based on Research Studies
Spelling and Grammar is Important
This might sound obvious but you will be very surprised at how many websites suffer from poor spelling and/or grammar. Google does evaluate content quality of websites. In fact, Matt Cutts, a highly-regarded individual in the SEO community and member of the Search Quality group at Google, addressed this in a YouTube video.



Cutts said, "We noticed a while ago that, if you look at the PageRank of a page — how reputable we think a particular page or site is — the ability to spell correlates relatively well with that. So, the reputable sites tend to spell better and the sites that are lower PageRank, or very low PageRank, tend not to spell as well."
Focus on Content Quality
Google likes content. This is not a newfound idea, but it is one that is often neglected. You have to be dedicated to developing high-quality, original content.
Try to become an authority in your industry by writing content that visitors would want to bookmark, share or recommend.
Google specifically states what they look for in a high-quality site by providing youquestions to ask yourself. Here are just a few questions they suggest you ask when you produce content:
Would you trust the information presented in this article?
Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
Does the article provide original content or information, original reporting, original research, or original analysis?
As you can see, a large emphasis in quality is being placed on the creation of content. This must be at the forefront of any design or website management duties.
For tips on improving content quality and content strategy, check out the following articles:
Is Web Copy Ruining Your Design?
Components of High-Quality Blog Posts
How to Develop Your Website’s Tone of Voice
Viral Content: Why We Share Some Things and Not Others
The Importance of Web Content Strategy
Avoid Too Many Ads
Again, this goes back to designing with humans in mind. Having too many advertisements can make Google think the site exists just to serve ads rather than provide authoritative information.


Avoid Duplicate Content
Avoid having the same content being displayed on any pages. Each web page should have their own unique content specifically tied to what that page is about.
A web page should also have its own unique meta description and meta title attributes. For more information on this topic, read 5 Common SEO Mistakes with Web Page Titles.
Less is More
Over time, if a website is not regularly tended to, it can begin to have hundreds of pages that, many times, even the website manager is unaware of.
Google states that having a lot of poor quality pages on your site can bring down your rankings, even if you have plenty of high quality pages.
In these cases, it is best to consolidate to create a cleaner experience for the end user.
Ensure High-Quality Code
It is important to run your website through code quality assurance processes. Good markup hints that the quality of the website is also good. At the simplest level, you can just use the W3C Markup Validation Service to ensure your HTML complies with W3C standards.


To get tips on how to improve your site’s code in terms of quality, standards compliance and web performance, read the following articles:
20 HTML Best Practices You Should Follow
10 Tools for Evaluating Web Design Accessibility
5 Web Files That Will Improve Your Website
Problems with Using Website Validation Services
10 Tips for Optimizing Your Website’s Speed
10 Ways to Improve Your Web Page Performance
20 Free Online Tools for Website Speed Testing
Conclusion
As the Web continues to evolve and become more humanized, it’s imperative that you take these tips into account when dealing with your current or new website. Search engine algorithms will only become better with their ability to distinguish what makes the end user happy. And if they are happy, you will be happy too!

High-quality sites algorithm goes global, incorporates user feedback

Over a month ago we introduced an algorithmic improvement designed to help people
find more high-quality sites in search. Since then we’ve gotten a lot of positive responses about the change: searchers are finding better results, and many great publishers are getting more traffic.
Today we’ve rolled out this improvement globally to all English-language Google users, and we’ve also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users blockinto our algorithms. In addition, this change also goes deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change.
Based on our testing, we’ve found the algorithm is very accurate at detecting site quality. If you believe your site is high-quality and has been impacted by this change, we encourage you to evaluate the different aspects of your site extensively. Google's quality guidelines provide helpful information about how to improve your site. As sites change, our algorithmic rankings will update to reflect that. In addition, you’re welcome to post in our Webmaster Help Forums. While we aren’t making any manual exceptions, we will consider this feedback as we continue to refine our algorithms.
We will continue testing and refining the change before expanding to additional languages, and we’ll be sure to post an update when we have more to share.

How Google Panda Has Impacted SEO for Newer Businesses – A SEO-News Exclusive Article

I’m sure most SEO’s have already read several articles about how to recover from the Google Panda or Farmer updates, many of which seem to be the same generic “10 SEO Facts” everyone should know moving forward. For those who remain in the dark about the Panda updates, in short, they have been very effective at weeding out sites with crappy content as well as keyword rich domains with crappy content. I’m not going to regurgitate the same information about quality and relevancy mattering more than ever, because it always has mattered. For Google, trust and authority have always been important, only now websites are going to have a much harder time showing up in the organic search results without it.
Google’s most recent update may very well have forced many SEO’s to step up their content quality and re-evaluate their practices, but how has it affected online marketing for new and small businesses with smaller budgets? Larger companies with deep pockets have remained relatively un-phased by the Panda updates. Why? Because they typically have well established authoritative sites that already generate plenty of traffic combined with a robust, well-rounded paid advertising and media placement campaign that also drives plenty of traffic. But for the little guy, well you’ve got to earn your trust and there aren’t any shortcuts anymore.
Achieving online success is exponentially more difficult now, because some of the quick tricks that SEO’s may have been implementing to gain rankings more quickly are no longer working. The things that worked 5 years ago and even 5 months ago simply don’t work the way they used to and they don’t provide the results they used to either. For the past couple years I’ve really felt that whether you were using white or black hat techniques, organic SEO alone was a self defeating endeavor for a start-up business. Organic search results take a lot of time, effort and if you’ve hired a professional, money. Don’t misunderstand my message, organic SEO is still very worthwhile and in the long run can provide very good traffic and effectively reduce your overall advertising budget. The investment it takes to get there, however, is not small.
So, what is my point? My point is that for newer small to mid-sized businesses making a decision to pay for organic SEO or PPC, PPC is going to win. If you have a new business that is relying on organic search tactics alone, you better have deep pockets and time to ride out the investment. It all boils down to time and money. No new online business can establish an authoritative site and consumer trust in their first year online. And no business can afford to wait a year before starting to see a noticeable return on their investment. PPC is not a cheap alternative, but when it comes to bringing clicks and conversions fast, PPC is the clear winner.
I believe the key term that business owners need to focus on now more than ever is “overall marketing budget.” My company used to focus predominantly on organic search. Over the past few years it has become impossible to focus largely on organic search to achieve success for a new business online. Consequently, it’s become increasingly hard to work with smaller businesses for online marketing due to budget restraints. Our business can’t afford to lose time and money building an organic campaign and doing what’s necessary to drive short term traffic and sales with a limited budget. As a start up business you should look at a well-rounded approach to marketing your business that includes email marketing, print media, paid advertising, media placement and PPC. This may be hard to do if you can’t swing a minimum of $1,000 per month.
Successful online marketing is built with content, coverage, repetition, traction and conversions. These are the same things that were important before online marketing became such a factor. That’s how you build a brand. The cold hard facts are that you need to be prepared to commit to a long term plan for success. As a small or new company with a limited budget, your money is going to be best served in paid advertising such as PPC campaigns designed to generate immediate traffic and sales.
Unlike many of my colleagues, I don’t thing SEO is dead. It is the nature of web design, development and internet marketing to change and change quickly. Like any business, those who are successful learn to adapt and change with the industry and the times. For a business to attain organic rankings for key terms that will actually provide quality traffic to your site, your site will need to be considered an authoritative site. Google reviewers aren’t the end all and be all, but Google has sent a pretty clear message and sites that didn’t have a strong foundation likely saw a swift drop.
What does it take to be an authoritative site? It all comes back to time and trust. I’m sure plenty of SEO’s will disagree with the following statement, but realistically a newer site is looking at a minimum one year commitment to building back links, reviews, and quality content in order to start reaping the benefits of organic search. I think it’s important for clients to be aware of the time commitment involved in good organic search results. I’ve done it enough times to know that there is no quick or “magic” way to gain good organic results. There are a few critical factors that make focusing on organic SEO alone a losing proposition for new websites, the most critical being tied right down to the age of your domain name.
The future of website marketing might just be pricing the little guy right out of the running for organic search. Hiring a proven professional to achieve good organic positioning is a fairly significant commitment. Ideally, a business would build organically and utilize a paid media placement campaign. With the way search is changing, mostly pertaining to Google, I think what we’ll see is business owners opting for PPC over organic. The logic is sound… if a business has a limited advertising budget then that budget is going to go towards the method that can bring conversions in the short run. Organic won’t die, it may just be reserved for larger companies that can afford it.

Google Algorithm Panda SEO Website Optimization Page Ranking Analysis

The latest update concerning Panda Google algorithm has created quite a stir among SEO experts, website entrepreneurs, and webmasters. The update made the search engine optimization experts shake and rattle about their SERPS positioning and internet marketing tactics in anticipation of the change in Google algorithm.
Some websites lost their page ranking and most of the website rankings were downgraded for a lot of unknown reasons. Although it has been a relief that Google did not ban the sites, the Google ranking humor scared a lot of experts.
If you like this article, you would certainly want to check some of our previous articles on SEO – A Powerful Web Marketing Technique, Optimize Your PDF for SEO, SEO Hacks for Websites, How To Choose Someone To Do Your SEO, and How to Optimize Your Blog.
Google Algorithm Panda
The change was simple. It just made low quality type of writing more visible such as Wikipedia and other less popular sites because of its intention to include user feedback popularity. The dramatic change caught the webmasters and internet marketing experts in a stupor. Sites like the Ezine Articles suffered lowered traffic including other legitimate web pages with high quality content. Wikihow and eHow received lowered ranking. Those who had placed their backlinks on these lowered sites got hit. Attempts to remove and restore website ranking proved to be futile. The lowered sites’ juice was shared to those who are backlinking to them. The websites were having problems with international searches.
Recovering Backlinks’ Juices and Impact On Website Rankings From Google Panda
What is not fair and fair in lowering and upgrading website rankings? Only the men in black behind Google Panda knows. Still, they are not disclosing the reasons for all the right reasons. Here are some few techniques to make your site a favorite of Google’s robots as revealed by Amit Singhal and Matt Cutt.
One of the big factor in making Google robots turn their attention like the way a man turns his head seeing a sexy hot woman is trustworthy or reliability. How do Google Bots define reliability then? Google made a good survey asking human testers to disclose feedback about some sites including rating for trustworthiness. Two of the best questions are if they would be comfortable giving their credit card numbers to pay online purchases and if they would buy the medicines being endorsed by the website. SEO experts need to make their websites truly authoritative and not look like aggregators.
What is the purpose of putting and keeping your site live in the internet? Do you set it up for promotion alone? Do you have an ad overload? Web pages with excessive ads only have ads generation in mind. Google Singhal and Cutt guys advised that replacing the most important above the fold placement of ads with quality content may help you restore your website ranking. Although ads are a web page’ primarily form of income, the goal for the existence of the site should be providing a good resource for quality information.
Authoritative sites with quality content separates crap from best. This naturally eliminated content farms set up by SEO consultants and experts. Websites with duplicate content suffer zero ranking and not being found in the top of SERPS. Websites publishing low quality content suffer penalties.

The SERPs Google’s Panda Forgot to Fix_focusa2z

Go to your medicine cabinet right now, choose any two medications at random, and then search Google for “MEDICATION-1 and MEDICATION-2″. Now click on any three listings at random. How many of those Websites actually provide you with clear and immediate information regarding the interactions of those two medicines?
Lately I find that I have to search on one medicine or the other and then look for interactions information on the page that is provided. If I search for two meds at a time I get a horde of advertising-laden medical pseudo-articles. They are clearly being generated by scanning public information databases and trawling for keywords.
Google did a pretty good job of cleaning up the single med SERPs but the combination SERPs are clogged with Web spam. I cannot imagine many people really finding good information in these SERPs.
But that is just the tip of the iceberg. I find that if I search for “good hotel and restaurant” I don’t get the selection of hotel+restaurant reviews I would expect to find in forums and consumer social media sites. Instead I am served a selection of optimized hotel and/or restaurant pages. This query is not the same as “good hotel and restaurant reviews” because that query implies (to me) that I am looking for good reviews of hotels and restaurants.
Panda sucks at filtering out clutter from combination queries. Why is that? (Of course, be careful if you search Bing for “good hotel and restaurant reviews” — is this 1996?)
Double-term queries are usually ambiguous. For example, if you search for “pancakes and syrup”, what are you searching for? Recipes? Restaurants that offer pancakes and syrup? Caloric information? The query is too inspecific.
But is that true of a query like “acetaminophen and tagamet”? Both Bing and Google show me a page from the National Institutes of Health as the first listing but after that the spam and the drug addict content kicks in pretty quickly. Neither search engine is doing a good job of deciphering the query and serving reliable, trustworthy content.
So should we all pile on the bandwagon and start hammering Google and Bing for doing such a lousy job? Or should we be asking why the reliable Websites are practicing such limited search engine optimization? If the spammers can influence picky Bing and post-Panda Google then surely the people optimizing search results for the NIH, Mayo Clinic, WebMD, and other generally trusted Websites should be talking to their teams about how to get into the SERPs for drug combinations.
I’m not saying it’s easy to do this — I’m saying that so far the Publishers and the Indexers are not doing a very good job of dominating the SERPs with good information. In the Searchable Web Ecosystem that leaves the Searchers with the burden of finding the right information — and last time I checked I didn’t have any degrees in medicine or pharmaceutical science. Even Wikipedia isn’t able to dominate these SERPs (which I find reassuring but at least Wikipedia could be reviewed and changed over time).
Am I being too fussy about a 2-term combination query pattern? You’re probably right. So let’s step it up and search for, oh, I dunno — maybe “acetaminophen and tagamet and protein diet”. What do you think of THEM search results? People who are concerned about their health (and approximately 1/3 of all American adults are now deemed to be obese or near-obese, meaning they are or soon will be experiencing all sorts of medical complications arising from being overweight) are searching for increasingly complex information. We no longer need to know just about drug interactions, now we need to know about drug interactions and the impact that high protein or low fat or slow carb diets have on these medication regimens.
But it gets worse.
Do you watch cable television in America? Have you been really impressed with those super coupon queens who buy hundreds of dollars’ worth of merchandise for just a few dollars? Do you get all fired up and then go search for things like “coupon savings calculator” or “coupon resources reviews”?
How easy is it to find something that was written in THIS DECADE? I have to click on a lot of Websites when I check out these kinds of queries. I can only imagine what people who really want to save with coupons have to go through in order to find the savings they are looking for.
You either end up with a lot of outdated information or doorway pages or just … stuff. I have no idea of how well monetized the coupon vertical is but it seems to me that coupon-related queries have experienced a sharp increase since late 2008. We can’t blame the Publishers for this — clearly, the search engines are just not paying attention to 3-term queries as much as they are paying attention to question queries.
In other words, the implicit question may be easy to decipher if you can stick “how to”, “where can I find”, “how do I”, etc. in front of the actual query but if the query is so complex it cannot be quickly inferred that way then the statistical signals associated with that query must be pretty complex — too complex for the algorithms.
People naturally increase the complexity of their queries. They do this as they learn how to use search engines, become more familiar with the type of content they can expect to find in SERPs, and switch from thinking in terms of exact match queries (“horse farms in arkansas”) to conceptual queries (“horse stables arkansas”). Do they want to buy a horse, put a horse up in a stable, or are they looking for riding lessons? I’m pretty sure that most people looking for riding lessons would think to use “riding lessons” but the SERPs suggest otherwise.
What do I know? I’m just the dumb hillbilly who doesn’t know how to search for horse riding lessons in arkansas.
These complex conceptual queries may be the next place where the content farms (whatever they may be) turn to for monetizable pages — but I think it more likely that the cottage industries that have found safe havens in these queries will eventually be supplanted by the major highly trusted Websites that are deemed “authorities in their fields”. In other words, Panda Version 2.0 or some other complex learning algorithm will probably hit the SERPs when Google has figured out how to fully automate Panda Version 1.0.
Bing, meanwhile, has an opportunity here to get a headstart on Google by looking at these conceptual queries and developing some strength in those results. After all, now that they have Yahoo!’s search data, they have no more excuses about being able to scale up to compete with Google. Bing will never overtake Google by following in its footsteps — but it just might give Google a serious run for its dollar by addressing these popular conceptual queries that combine unrelated terms.
The cottage industry queries seem to be populated by safe if irrelevant content, but the more consumers a complex query is related to, the more likely it’s being dominated by made-for-advertising spam. The spammers won’t appreciate my saying so, but Panda is so Last Month. Now I as a searcher want to see the search engines do something for me next week.

Google Panda Has Changed SEO Forever_focusa2z

SEO (search engine optimization) has been one of the most important buzz words for web publishers over the past 10 years. Getting ranked in Google means free traffic for web publishers, so improving and optimizing a given website for the search engines was essential. However, Google Panda is here to stay, and it has forever changed the rules of SEO.
For the past 10+ years, Google utilized its PageRank methodology to rank websites. If you had a website about basketball, and you got a link from ESPN.com – Google would notice that your site is a quality site about basketball. It was similar to a voting system, when a relevant and high authority site linked to you, it would count as a vote. And the more votes your website received, the better your website would rank. Of course relevance played a roll, as Google gave more value to sites linking to you which were about a similar topic as yours. In addition, authority mattered, so one link from ESPN.com may hold more value than 5 links from sports related blogs which weren’t as popular.
Two other major factors that Google considered were unique content and the "Title Tag". Google wanted content that was unique and not displayed on other web pages across the internet. If duplicate content was found, Google would determine which site was the original author of the content, and it would penalize the other sites which had scraped the content.
Google also factored the "Title Tag" as it was a way for web publishers to tell users and Google what the given webpage was about. This helped Google to organize and rank web pages for given keyword searches.
This methodology for ranking web pages worked, and Google utilized the above methods in addition to several others to display highly relevant search results. For years, Google results were of a higher quality than all other search engines, which is why Google continued to command over a 65% market share. However, over the past few years, other search engines such as Bing caught up, and Google wasn't so special anymore. At the same time, web publishers became savvy and they figured out ways to sneak into Google ahead of more relevant results. For example, earlier this year, JC Penny was accused of purchasing links on websites across the web to make Google think that these links were natural and thus a vote for JC Penny's websites.
As more and more users complained about search results, Google realized it needed to shift, and in came Google Panda. Google Panda is an entirely new way for Google to evaluate websites. And while Google will still factor in many of the same criteria it has in the past, Google Panda adds an entirely new element to Google's ranking methodology.
Panda wants better quality websites in its results. It is less concerned with signals that other websites give it and more concerned with what the actual users think about the website. Think of Google Panda as an automated way for Google to have users power its search results. The brilliant part is that it is user powered without the user having to do anything different. Panda is not only genius, but it makes sense as it should prevent lower quality sites from tricking Google into thinking they are of higher quality.
Panda factors in a wide variety of user signals to help Google determine the quality of a website. It looks at "Time on Site" as a way to determine how quality of an experience the user is having on a given site. It looks at the bounce rate, which is a measure of the percentage of people that leave a site without doing anything. It looks at social signals such as shares and +1's as a way to see if people are recommending a given webpage. It looks at page views per visit as a way to see how people are navigating through a given site.
Google also looks at Branded Search traffic which is the amount of people that are specifically looking for a given site. So, if your basketball site is called "Fun Basketball Dude" - and Google notices that an increasing amount of people are searching for "Fun Basketball Dude" as a way to get to your website, that is a way for Google to recognize that your site is enjoyed by users.
Overall, these are "usage metrics" and they signal to Google how users value a particular webpage or website. In the old days, unique content was important, but Google Panda wants unique content that is also high quality content. And the usage metrics Google has in place will help it to determine if the content that the reader lands on is truly high in quality.
If you are trying to rank well in Google - I think you should listen to what Google is saying. Instead of trying to trick Google with Black Hat techniques, utilize Google's tips which will essentially improve your site while boosting your chance at increased referral traffic from Google.

How will Google’s Panda update affect your SEO?

Google has recently updated their search engine algorithm with the latest Panda update. They have applied the changes in the US and it has created controversies and havoc in the internet industry. Now the question is, how will this change affect your site’s SEO once it is released all over the world?
A big question mark
I for one am excited and at the same time a bit anxious on how it will affect some of my blogs. There have been some civilian casualties in the US such as Cult of Mac (which is a blog that discusses about Mac) and other seemingly innocent websites that do not practice content farming at all.
The question we need to ask ourselves is ‘if there have indeed been any civilian casualties, what are the chances that I might be one of them when the change is implemented in my country?’ The bigger question you need to ask yourself is, ‘how does this change affect my site’s SEO?’
The purpose of the Panda
The change is implemented in order to eliminate ‘low quality’ content, or in other words, spammy content trying to rank in the search engines. You have to understand that Google is only trying its best in eliminating results that are not relevant or not useful because its users have requested it.
The Panda update has affected sites like Mahalo, Ezine articles, Wisegeek and a lot of other websites. I was personally surprised that Ezine articles was affected because they do look over and edit their articles (they even reject some) – although perhaps quite loosely. Now they said that they’ll be more strict with the articles they are accepting.
Some websites that were affected are: (taken from wisestartupblog.com)

How does this affect your SEO?
Publishing content just for the heck of traffic is not a good idea. This is the main reason why Google made the update – because a lot of sites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads.
They don’t really care about the quality of the content as much as the traffic they are getting from it. We have to always keep in mind that people want real, useful, quality content – and Google is just trying its best to deliver us that which we desire. True, there may have been some unforseen and perhaps unjust casualties, but that’s why it’s called a ‘change’ I’m sure Google will try to patch things up in due time.
You should be more mindful of the things that you publish. Make sure it’s unique, original and helpful to people. Don’t make articles just to suck-up to search engines as some people do. If you have local content farming websites, try to look at which keywords you could grab from them when the Panda update is implemented in your country. Perhaps you can be the one to rank first for that keyword phrase that you want since they’re getting kicked off the picture.
In the end, SEO is a zero-sum game. If the content farms are getting kicked off the SERPs, then the content producers get to rank higher. Take this opportunity to do so.
Tips for Keeps: Start looking out for local content farms in your country. Look at some of the articles they are ranking for in your niche, create content that will allow you to rank for the same keyword phrase and wait for the Panda update to come around.

Everything Marketers Need to Know About Google's Panda Updates,Everything-Marketers-Need-to-Know-About-Google-s-Panda-Updates.focusa2z

                We all learned a lot after this year's Google Panda updates. Some site owners felt vindicated by finally seeing their efforts at legitimate SEO paying off. Others were punished severely in the SERPs for grey and black hat tactics. While some of the vanquished were marketing professionals deeply entrenched in the ins and outs of SEO, unfortunately, many of them were people who turned their site over to an agency for management, or people who just plain didn't know any better.
So what's the glass half full perspective on all of this? Well, Google Panda is kind of forcing site owners and managers to be, well, good marketers. With the help of SEOMoz's algorithm timeline and Kuno Creative's fantastic cartoons, let's look back at the year's Google Panda updates and see how we can leverage them to be better marketers

New York Times: Yes, Google’s Panda Update Hit NYT-Owned About.com

The New York Times Company has confirmed recent reports that its About.com property was one of the sites that suffered traffic declines in the wake of Google’s recent Panda/Farmer algorithm change.
 Speaking during its recent earnings call, CEO Janet Robinson said that About.com “experienced a moderately negative impact on page views from the algorithm changes Google implemented in the quarter.”
About.com was included on several third-party reports listing sites that were hurt by Google’s changes, but the general consensus was that many other sites had been hurt worse. The second link in that sentence includes this chart showing About.com’s decline in the SearchMetrics’ “Organic Performance Index” after the first Panda rollout.


During the earnings call, Robinson said About.com also saw a 10% decline in advertising revenues in the first quarter, “mainly due to a decrease in cost-per-click advertising.” The company has already started responding to some of these “changes taking place in the search universe.” The answer seems to be more content.
To address them, About is currently expanding the volume and distribution of expert content on its platform, including launching its Spanish-language channel, which includes all original content and can be accessed at about.com/espanol, increasing its roster of more than 800 guide sites by about 25% in popular categories, such as food, home, health, autos and parenting, doubling the number of how-to videos across its 24 channels, which will soon be available via YouTube and redesigning its Home Page.
Robinson says design changes in the ads served by Google are what created the “negative effect on click through rates,” a trend she expects to continue in the second quarter.