Panda Update Driven By Google Advertising Needs? Gianluca Fiorelli - I Love SEO

Gianluca Fiorelli, of I Love SEO calls the new Google "Fresh" update, “Caffeine 2.0″ and shares some very interesting thoughts about how this change was brought about by advertising needs.Claiming that Google is driven by ad space, and needed to make changes to reflect this:

“Google is an substantially an editor (even it will never recognize it) that sells ad spaces, and Search is still its main product to sell toward the advertiser.
 So Google needs to have the best product to continue selling ad space.

That product was ironically endangered by Caffeine.

With Panda Google tries to solve the content issue and with the Social Signals linked inextricably to the Authors and Publishers tries to solve the obsolescence of the Link Graph.”